Based in Market Harborough in Leicestershire, Joules has its roots in British country life. The brand began more than 25 years ago when Tom Joule started selling clothes at outdoor events across the country. He found his niche selling bright and colourful clothes to a fun-loving audience. The brand has stayed true to its core values of down time, heritage, Britishness, family, countryside and fun.
The handcrafted product designs are immediately recognisable for their distinctive prints, colours, detail and quality. Joules womenswear ranges offer clothing to see every season through. From shirts to dresses, tunics, rainwear and coats; women’s clothing at Joules is a vibrant and colourful affair, with each item showcasing the unique inhouse Joules-designed prints.